Workshop Elements. Workshop elements are designed using the frameworks of Design Thinking and Lean Startup. They include presentation of materials, examples and exercises done as a group or in teams.
Workshop Series Scope and Format. The workshop series will be custom designed and team-taught by UWM’s Lubar Entrepreneurship staff (B. Thompson and N. Green) and UWM faculty (Dr. I. Avdeev) trained at the Stanford University’s Hasso Plattner Institute of Design and experienced in Design Thinking curriculum creation and delivery.
Workshop #1: Gaining Empathy – understanding end-users (residents, patients, providers, family members, et al.) point of view through various methods (interviews, shadowing, a day in the life of, extreme users, etc.).
Workshop #2: Synthesis of a User-Centered Problem/Opportunity – understanding user motivations from empathy discovery and converting this information into a design statement (identifying the right problem to solve or need to address – an opportunity for a collaborative project). Analyzing and making sense of data in favor of articulating a unique and concise design problem that is grounded in user’s needs and insights.
Workshop #3: Ideation and Prototyping – creating opportunity areas by asking “How Might We” questions based on user-centered insights and then developing many solutions using brainstorming rules (defer judgment, go for quantity, be visual, encourage wild ideas, etc.). Prototyping – understanding many purposes of prototyping beyond final validation and experiencing multiple modalities (story boards, sketches, narrative, videos, low-res prototyping). The purpose of prototyping is not simply to create a mock-up or scale model of the solution concept; it is to create experiences to which users can react.
Workshop #4: Testing (unpacking) and Stakeholder Analysis – learning about the problem/opportunity from testing insights. Stakeholder Analysis – developing a picture of the “customer ecosystem” which may include users, influencers and economic decision makers, as well as consideration of customer segments.